Ambrosia do Cerrado Liquid Moisturizer
The mysterious Ambrosia do Cerrado Liquid Moisturizer, with an irresistible guava-plus-citrus scent, feels like applying brightening yellow dewdrops that are fully charged with unrefined, whole-food (not isolated or factory-produced “nature identical”) nutrients from the superfood buriti, pequi, and moringa oils.
Our idea was to create a formula that would be truly nourishing, yet ultra-light and breathable at the same time, to deliver a bright, radiant glow and lots of moisture without a waxy, heavy, or overly emollient feel. This format is very appealing for the times when the skin is dehydrated but you don't want oil or an emulsion (lotion or cream) on your face because you prefer a lighter feel. By light, we don’t mean “just a little bit effective”: this moisturizer is highly effective in what it is designed to do; you will be amazed by how much and how quickly your skin can absorb in each single application.
We chose a Portuguese name for this product to draw attention to the Cerrado area in Brazil, as this beautiful savanna is considered the biologically richest savanna in the world by the Word Wide Fund for Nature. Earthwise Beauty wants to shine a spotlight on areas of the world that are overlooked or insufficiently known about by the Western world, and that need our attention to protect their natural environment and biodiversity.
We also want to support the indigenous populations of these regions so that their livelihoods will be rewarded and appreciated and their culture will be respected and protected. To that end, we choose fair trade ingredients from these regions, extracted sustainably by small cooperatives using their traditional tools of choice, and we have chosen some of our product names and designs to provoke our customers’ curiosity about these areas, their natural bounty, and their peoples.